I am a Graphic Designer because I love to communicate visually. I’ve always been creative and artistic and enjoyed sketching and drawing, but I also enjoyed working with computers. Graphic design combines art skill with current technology – which in my opinion is the best of both worlds. The difference between traditional art and graphic design is the intent; my intent as a Graphic Designer is to communicate something specific in a visual and creative manner. Art can communicate, but art is usually the sole expression of the artist.
The graphic design that I do is focused on the needs of the client and the audience, therefore, practically any emotion or message can be delivered effectively. I have found graphic design to be limitless, both in its approach and execution, as it continues to cross boundaries and question our own perception of its definition. My goal is to continue to improve my design skills and to never let my left brain surpass my right-brain! Please take a look around, and if you like what you see, drop me a line. I’d be really happy to hear from you.
In 2013, Pfizer, Inc (world's largest drug maker) decided to spinoff its Animal Health Division into its own company, completely segregated from Pfizer. The new company became Zoetis, Inc and was immediately a Fortune 500 company and the world's largest producer of medicine and vaccines for pets and livestock.
I was a member of the branding team tasked with the creation, development and implementation of the new Zoetis brand. My primary responsibilities was leading the development of the branding guidelines, banners and brand templates.
When I joined PC Matic in 2015 as the Creative/UX Director, the first task I approached was creating and implementing the company's branding guidelines. Before this, the company had no established branding guidelines in place.
After learning more about the company and its vision, I created new brand color pallette, typography and imagery and implemented a set of guidelines/style guide for my team and Marketing to adhere to.
Below is the brand guidelines I developed for PC Matic.