Project information

  • Category: Brand Primer
  • Client: Zoetis, Inc
  • Project date: July, 2013
  • Tools: Photoshop, InDesign

Note: Flipbook only shows first 30 pages. Click link below to view FULL pdf.

Brand Primer

In 2013, Pfizer made the decision to break off its Animal Health division into its own separate company. Pfizer Animal Health became Zoetis. I was on the team responsible for rolling out the new Zoetis brand to my designated area. I created this Brand Primer to educate employees of the new brand as a quick introduction.

To View FULL PDF version, click HERE.